Dendrite
in a nutshell (or two)
- Content selection and development of the best educational strategy for institutions and scientists
- Disruptive innovation and continual improvement
We are well aware of the liquid quality of the content
We are acquainted with the factors of external and internal change
Selection & Design: a,b,c
a) Evaluation
Assess the educational needs and expertise profile of the target community
b) Strategy
Capture the essence and create an unique instructional design
c) Work with the best
Draw content from the best sources and draw support from an expert panel
Innovation & Improvement
a) It’s not the same
We distinguish between innovation, continual improvement, and technology
b) It doesn’t stay the same
We constantly search and consolidate our black book of experts in content and technology
c) It’s not about the same
We combine science, arts and many other fields of human achievement.
As a consequence:
We believe in the transmission of knowledge, not information
We bring out the best of experts, and help them effectively convey this knowledge to their peers
dendrite
Like the myriad receptors of a neuronal net, we believe in the potency of knowledge transmission beyond words directly to meaning, nevertheless. We are editors, programmers, innovators and generally curious individuals, involved in a highly humane effort to enrich the wisdom of our species through multiple fertile connections.
Who we are
We are a team of Scientific producers and Content engineers, with a focus on high science from a human perspective. We are based on 4 ideas related to knowledge:
1. Creative Assembling
Understand the difference between innovation, continuous improvement, and the innovative application of different tools to achieve new goals.
2. Content Liquidity
Understand the precise shape of science and the ways it has to be conveyed to different groups, from peers to professionals or the public, and all their possible combinations.
3. Cocreation and Sense of direction
Understand the importance of cocreation and know how it all works together to generate value beyond our reach. Understand that what we create together transcends us.
4. Essence and Ethics
Understand the fundamental reasons, do not rush to judgement or “quick” solutions, understand our context and deeply respect our human condition.
Together, these ideas conform the pillars in which we stand and which we strive to share with our partners, colleagues, customers, and collaborators.
(maybe soon there will be even more)
What do we do
1. Educational strategy
From scratch to feedback, covering all the steps. We develop instructional design, detect needs and source contents, involve the most prestigious experts in each area, and teach them to communicate their ideas and knowledge
effectively to their peers
2. High level scientific translation and edition
We curate every detail, so that each text complies with the four basic principles of scientific excellence:
a. Exactitude and precision:
it will cover all the information, no more no less, and do so unequivocally and faithfully
b. Accurateness:
it will say exactly what it has to say, in the measure meant to be said, and will be clear in conveying the meaning
c. Fidelity and consistence:
it will respond to the original idea, will be ethical, aligned to current knowledge, and with no intrinsic contradictions
d. Productivity:
it will not be a repetition of the same, but will provide useful information to advance an informed readers’ knowledge
3. Content strategy
We understand the power of words and ideas for progress and evolution. We
a. Detect
knowledge and information gaps and needs
b. Locate
authoritative content sources
c. Manage
licenses, or license content to third parties
d. Transform
content in a faithful manner in order to increase its communicative effectiveness when needed
d. Implement
a scalable, measurable, and progressive strategy
4. Innovation
We understand the difference between innovation and technology: the latter is servant to the former, and not vice versa. Innovation is a continuing process, and it may be disruptive or improve upon a previous system.
But, most of all, innovation needs a reason. It is not an objective in itself. It has to serve a purpose.
We understand the need to measure, group, analyze, hypothesize, test and discuss, and are not afraid to go beyond the standard – always, though, with a good reason.
5. Collaboration
We are involved in many collaborative efforts, and always on the look for synergies between ourselves and our customers and clients, partners – and
more than once, thanks to us, between some of them and the others!
Examples
CASE -AND STORY- BASED TRAINING
SAFEWARDS
Function
It allows the professional to put the patient at the center and empathize with them on a personal level to learn interpersonal and human management skills
Objective
Medical teams & Professionals
Points of interest
This program seamlessly blends the language of filmmaking and storytelling skills with the most rigorous science.
Observations
Accredited and with independent pieces
Description
This accredited training program combines the language of cinema and the language of specialist training. The program is structured around five intertwined and scripted stories, exemplifying five different patients admitted to an acute unit of a psychiatric center with an open-door system. In the program, the patient is taken into account and their story is used to exemplify the best practices of the SAFEWARDS model. It is a distance learning model that makes accredited, homogeneous and scalable tools on the SAFEWARDS model available to the different professionals involved in a psychiatric care unit.
CLINICAL PROBLEMS IN CASE FORMAT
Obesity case
Function
It allows to show complex cases in which there is no single solution, but there is a gradation of possible solutions, which allow in-depth meditation on all the options for a specific aspect of the clinic
Objective
Professionals familiar with a therapy who wish to discuss and go deeper in their understanding individually or as a part of a team
Points of interest
It adopts a simple format that allows complex justifications, it must be imagined inserted in a workshop or in a training platform
Observations
Accredited and insertable in a longer training
Description
This accredited training model is based on the publication of a monograph on relevant topics within the field of Endocrinology that the specialist receives for their training, complementing the rest of the training activities of the SEEN. In this case, the clinical problem is obesity and the repercussions it has on health and its relationship with DM are addressed. The base content comes from the Endocrine Society with input from leading SEEN members, and is sponsored by Astra Zeneca.
COMBINED CLINICAL CASES
Clinical case
Function
It allows to show different aspects of the same topic or pathology to the healthcare professionals with a multitude of cases that presents scientific and content curation that combines perfectly with each other
Objective
Residents and/or active specialists
Points of interest
Here, the case is not considered an individual piece but part of a whole program. It allows to present different cases without boring or oversaturating the target audience. The format allows to have extensive support materials
Observations
Accredited and with specific training
Description
A clinical case can be, as in this program, an integrating piece of a larger group of cases with the same orientation. In this sense, each of these pieces must be worked on from the beginning as an element of a whole program, which provides a differential, necessary and unique value to the whole program.
HIGH-INTEREST CASES
Cushing case
Function
It makes possible to transform cases of high interest and complexity into an interactive format that, without losing depth, presents the content in a way that asks the participant to continuous meditation
Objective
High level specialists
Points of interest
The selection of cases is the key, as well as the system to transform the language without losing depth
Observations
Accredited and insertable into other training or updating activities
Description
These types of cases are the digital transformation of a case study published in a scientific journal, adapting the rhythm, language and training trajectory without ever renouncing scientific rigour. A complex aspect of Cushing's Syndrome is presented here in order to dig deeper in aspects of its diagnosis and that allows to examine the different possibilities of a clinical presentation.
HIGH-LEVEL CONTINUED EDUCATION
ACCSAP
Function
Extensive program of high scientific level and owner of a widely recognized society. It covers all areas of the specialty and is aimed at a large number of specialists at all levels.
Objective
Specialists of all types with an interest in accreditation and continued education
Points of interest
These programs are flagships of the world's leading societies, conceived and designed by a wide panel of experts and editors as a tool for continued education
Observations
Accredited, maximum prestige
Description
ACCSAP is ACC's flagship self-assessment program covering the entire field of adult clinical cardiology, and the most important continuing education tool in the specialty. It is used by cardiologists around the world to stay abreast of the latest developments in their specialty, identify their knowledge gaps, and refine their knowledge and clinical judgment. Its 130 chapters are developed by world-renowned experts in each of the areas and cover the entire spectrum of cardiology, from basic science to the most specific advances in each area of knowledge. Each chapter includes full-text refresher videos, plus a series of self-assessment questions that help the cardiologist check their progress, spot potential gaps, and to go deeper into the practicalities of the subjects covered by the program.
INTERACTIVE GAME CASES
Interactive cases
Function
They make possible to exemplify a solution to a clinical problem in a playful way and in a format that invites to meditation.
Objective
Professionals who are not familiar with a particular aspect of a therapy
Points of interest
The main task in these cases is to take good care of the way of presenting and to propose interesting dilemmas to the participant so that he can continue learning
Observations
Accredited
Description
In this type of cases, the key is to construct the case in a precise way as a training tool in the service of one or more clearly identified learning objectives, and to allow the learner, through the exploration of various possibilities, to dig deeper into the finer aspects related to the given learning keys.
INTERPROFESSIONAL DISSEMINATION
BRAINS
Function
It allows professionals from various specialties to exchange and bring their knowledge closer in an agile way and create a community of experts in complex areas of knowledge
Objective
Professionals with different profiles around the same topic
Points of interest
It generates a common language and a community from which synergies of various kinds emerge. Fast, time-consuming content creation from experts
Observations
Unique editorial board and expert panel
Description
Quarterly journal, created by dendrite with its own ISSN and statutes, directed by an editorial board and advised by a panel of experts, which aims to bring together mental health, neurosciences and ageing in a sectoral, rigorous and quality publication. It is an official publication of the Mental Health Cluster of Catalonia (CSMC) and whose objective is to share knowledge of high professional value among all the very diverse professional profiles involved in mental health.
LEADERSHIP TRAINING AND FUTURE SKILLS
ASCO SEOM
Function
Training for residents in their final years, sponsored by a society in essential knowledge and skills that are not included in the degree.
Objective
Residents senior of a specialty
Points of interest
This program creates a unique experience of exchange and movement for residents by combining in a practical way the most rigorous themes in science with competencies of group management, emotional management, leadership and negotiation, etc.
Observations
Event sponsored by a medical society, held annually
Description
Face-to-face program created for oncology residents to learn and practice non-clinical skills that are essential for their professional development. Topics ranging from leadership, presentation of abstracts in journals or conferences, empathic communication, legal aspects, to Big Data management are addressed. It is a model of a face-to-face training event sponsored by ASCO SEOM and Merck.
PERSONAL CONTACT WITH LEADERS OF A SPECIALTY
iVOICES
Function
Unique high-level scientific event with a focus on innovation inspired by TED talks
Objective
Healthcare professionals interested in the future of a specific therapeutic area
Points of interest
In this program, the curation of the presentations is crucial, which is done with the techniques and philosophy of TED. Replicable event in multiple locations, It is accompanied by visual elements and workshops, with the remote intervention of protagonists of pivotal studies
Observations
Replicable and high-recall event
Description
Replicable face-to-face meetings in an innovative format inspired by the TED Salon model. TED SALON talks are a specific format originally devised by TED Talks that allows a small group of people to be brought together and exposed to a group of well-structured and combined ideas, disseminated by a super-specialist and for a specialized audience. Each iVOICES talk is articulated around a scientific illustration that allows the message to be visualized in a clear and complementary way to the day, accompanied by workshops and other activities. iVOICES provides viewers with a unique and enriching experience.
SCIENTIFIC UPDATE – Bibliographic Update
DJCL
Function
To offer fast and high-level scientific news for a pathology
Objective
Healthcare professionals
Points of interest
It combines a quick update and critical reviews of a number of key articles with a quality podcast to quickly keep the professionals up to date on key aspects
Description
Digital format in which different articles of interest associated with the present and future of diabetes are discussed and that includes critical updates that allow the medical specialists to be updated on forefront topics. It is complemented by a series of podcasts presented by medical specialists and sector leaders.
SCIENTIFIC UPDATE – Compilation of new features
SAP ASCO GU
Function
To summarize the most up-to-date scientific evidence in a therapeutic area with many novelties
Objective
Active Specialists. High level
Points of interest
School logo and easy access to news in digest format, with videos by authors
Observations
Accredited and continued education
Description
Program based on a compilation of the most relevant and current literature related to genitourinary cancer, meant to provide the practicing physician with an up-to-date, practice-oriented overview of this pathology that will help them understand the latest science and provide the best possible care to their patients. Content with official ASCO resources
SCIENTIFIC UPDATE – Lifelong Learning
Lifelong Learning SEEN ES
Function
To keep specialists who are members of a scientific society up to date on all areas of knowledge in their specialty.
Objective
Active Specialists
Points of interest
This format allows to periodically review the news on key topics of a specific pathology by experts representing a society. Use bibliographic updates, critical reviews and case studies
Observations
Accredited and continued education
Description
Accredited program that consists in keeping the specialist regularly updated on the most important topics of his or her specialty through regular monographs for continuous training that the specialist receives in a systematic, well-organized and up-to-date way. This program has a fixed editorial panel, a highly regarded Editor-in-Chief, and a selection of experts who act as Guest Editors.
SELF-STUDY OF CLINICAL SKILLS
AAD
Function
It allows the healthcare professionals to quickly assimilate specific clinical skills inserted in a larger topic and extract personalized reflections and learning with the help of the faculty
Objective
Practicing clinicians who possess fundamental knowledge of the specialty
Points of interest
Clinical program with a simple format in which challenges are proposed to the doctor without him yet knowing the theory, and he is provided with tools to develop the knowledge
Observations
Accredited and able to maintain itself independently
Description
Accredited and continued education program with content from the American Academy of Dermatology in order to help dermatologists to keep their specific clinical skills up to date in prevalent pathologies in the area through the interaction with specific cases, where knowledge is reinforced through an interactive model that encourages self-learning.
